Plan

Organic Alliance
Costa Rica, 2012
©Eddie Miller, 2008

We at RootOrganic are looking for the tipping points in large-scale systems, and believe that such a big and unwieldy one as the international commodities market can be manipulated by market and public policy; reformed in fantastic new ways of social business. We envision a world where consumer goodwill and deliberated intention really can shape the world, and will be using the tools of food container ships and a market-based system of basic services to leverage our own position in the sustainable and local farm movement that may very well save the human race from eventual self-destruction…

This system once established will be fully accountable to provide fresher, higher quality produce to consumers, while putting control in the hands of the farmers.

Posts about this:
Structure Visual: http://eddiemill.wordpress.com/2008/11/24/structure
The Next Big Thing: http://eddiemill.wordpress.com/2008/11/17/idea/
Social Change to the Masses: http://eddiemill.wordpress.com/wp-admin/post.php?action=edit&post=111

 

From a blogspot post: Starting a Business http://eddiemill.wordpress.com/2011/06/10/from-blogspot-com-post-founding-a-business/

Update: See my social business funding profile at

http://younoodle.com/startups/oberlin_college_sustainability_project,
and in L.A.: http://younoodle.com/startups/root_organic_finca_modelo