ConAgra Sued for Calling GMO Canola “Natural”

29 Aug

Thought I’d reblog this: Look for a original post that’s in draft now, soon! E

RODALE NEWS, EMMAUS, PA—
By Emily Main
Could this finally be the end of “natural” labels on genetically modified foods? A law firm in New York City has launched a class-action lawsuit against mega-agribusiness ConAgra Foods for using a “100% Natural” label on its canola oil, which is made from genetically engineered canola. According to Food Safety News, the plaintiff in the case says he relied on Wesson oils “100% natural” label to make what he thought was a healthier choices, only to find out it contained genetically engineered ingredients (which have been linked to allergies, accelerated aging, and, in animal studies, reproductive problems).

The lawsuit alleges: “The “100% Natural” statement is, like much of the label on Wesson Oils, displayed in vibrant green. The “Wesson” name is haloed by the image of the sun, and the canola oil features a picture of a green heart.”

Ironically, it could be Monsanto’s own definition of genetically modified organisms (GMOs) that could be the last nail in the coffin for labeling genetically modified foods as natural. Monsanto, the world’s largest producer of genetically modified seeds, defines GMOs as “plants or animals that have had their genetic makeup altered to exhibit traits that are not naturally theirs.”

It’s not immediately obvious when or whether this case will go to trial, but the law firm suing ConAgra, Milberg LLC, is asking people who feel as though they’ve been deceived by natural labels on GMO foods to submit their claims on its website. As part of the basis for the lawsuit, the firm cites numerous studies that show nearly everyone in the U.S. wants GMO ingredients to be labeled on foods.

For more information, see: “ConAgra Sued Over GMO ‘100% Natural’ Cooking Oils,” foodsafetynews.com, Aug. 24, 2011

“ConAgra Sued Over ‘Natural’ Claims,” Environmental Leader, Aug. 26, 2011

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3 Responses to “ConAgra Sued for Calling GMO Canola “Natural””

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